Tradition

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Tradition

Company Bella 9 d.o.o. has continued the tradition of the family Popovic which is more than 40 years old, primary the field of action is processing,
freezing and exporting the highest quality Serbian fruit to markets in Europe, America Russia.

The origin of this tradition begins with the founding of private company SZR "Popović" in Nova Pazova in 1967, which is primarily engaged in  fruit pulp production for the European market.

During the first ten years of operation the company SZR "Popović" has become one of the largest manufacturers exporters of fruit pulps in the old Yugoslavia. In 1978 the company began its expansion by opening new branches across the country, and finaly opening a branch office near Sabac in the village Skupljen .

Due to its geographical position, located on the border of the three major centers of fruit production (Mačvanski, Valjevski Krupanjski) this branch soon became the most important business unit of the company in the end the only one.

As technology has progressed so the company changed, changed way of processing, the company started to freezes fruit in the first period at the then state-owned cold stores and  exports for the customers worldwide. After the fall of communism in 1988 the company changed its name to Avala-Prom and 1991 begins construction at the time of the first in the Balkans privately owned  cold store. Cold store Skupljen  with capacity of 1000 tons was completed in 1993 employed over 200 workers.

in 1996 expands capacity for 1,000 tonnes to a total of 2000 tons and increases the production area. In 1999 again expanded storage capacity and at that time became the largest exporter of fruit in Serbia ,employs over 450 workers. 2004 founder of Radenko Popovic leaves the company and new owners  take over the company and changes the its name to BELLA 9.

Company Bella 9 in the next 5 years, completely renovated and  modernized cold store with latest technology of fruit processing and implements standards BRC, HACCP, ISO 9001 Kosher. For his 47 years of experience Company BELLA 9 has always been a leader in its branch.